Ayla Implements its Annual “Back to School” Campaign in Aqaba

With the start of the new school year, Ayla Oasis Development Company launched its annual “Back to School” campaign, in cooperation with the Directorate of Education in Aqaba Governorate, local charities and Al Joud Association.

As part of this year’s campaign, Ayla covered the tuition for a number of secondary and primary school students who are unable to cover their fees in Aqaba. In cooperation with “Maqadna”, Al Joud Association’s initiative, 450 seats were maintained in a number of schools. Scientific equipment at “That Al Sawary” and “Zain Al Sharaf” schools were also maintained to guarantee a healthy and sustainable environment in these schools in preparation for the academic year.

The “Back to School” campaign has been ongoing since Ayla’s entry into the Jordanian market in 2002, with the company working to implement annual campaigns supporting the education sector due to its belief in the importance of this sectors advancement in bringing about comprehensive sustainable development in the country.

Ayla’s Managing Director, Eng. Sahl Dudin said, “We are very happy with the launch of this campaign and the return of our students to their schools to complete their education, whether primary or secondary, while overcoming any challenges that may stand in their way. At Ayla, we believe in the value of education and the importance of raising a conscious, educated, and active generation capable of bringing about positive social change.”

Dudin explained that in keeping with the company’s philosophy and corporate vision, Ayla’s annual launch of this campaign reflects its serious and relentless efforts to fulfill its socially responsible role towards various sectors of society, including school students and the educational sector. Ayla strives to create an ideal, safe, and healthy environment in the public schools of Aqaba Governorate. The Director of the Education Directorate, Dr. Sumaya Al-Burdini, expressed her appreciation on behalf of the Ministry of Education for Ayla’s support for the educational sector since its establishment, noting that this support helped to make it possible for many students to continue their schooling, whether primary or secondary, in an ideal educational setting. Al-Burdini urged all companies and national institutions to follow in Ayla’s support for the education sector, which is considered the cornerstone of comprehensive and sustainable development.